October 21, 2022

Recording myself every day until I'm profitable (starting from scratch)

Recording myself every day until I'm profitable (starting from scratch)

I'm going to post a short video of myself every single day until I reach Ramen Profitability (which is around $1200/month in my case).

No idea how yet but I’ll figure out.

I’ll post that on Twitter. You can find the videos here


  • I give myself one month maximum to make a MVP and start promoting it. If I get zero traction in this month I have to move to the next project (to force me to ship lots of stuffs).

What I will talk about

The main focus of the videos will be the marketing stuff and the reasoning behind it. I don't want to talk too much about the technical side for two reasons:

  1. Most of the Indie community are tech people. They know that stuff better than I do. I feel like I can offer more value by talking about marketing.
  2. Tech is just a means to an end, it doesn't really matter that much in my opinion.

One thing that matter however, is releasing products and distribute them.

And that's what I want to talk about: The daily marketing I'm doing, which channel I use, how do I use them, what results do I get, etc etc.

I thought of different ways of doing it, and I think the best is a quick recap at the end of the day of what I did + what I learned + plan for the next day.

I hope people will be able to learn a few things along the way.

Why am I doing that?

There are 3 main reasons:

1. Accountability

By publishing short daily videos and saying "I'm going to do XXX" tomorrow, I hope it will create accountability and force me out of my comfort zone.

2. Sharing what I learn

I've always enjoyed sharing the things I learn online. Explaining to other people is a great way to remember something.

It's also a way to "give back to Internet", as I learned everything by myself using stuff people shared online. I guess it's the minimum I could do.

3. Experience

I want to get experience quickly. The best way to do that imo is to ship lots of projects, and this challenge is a good opportunity for that.

I will give myself one month maximum per idea I have (including dev time).

It means that if after one month I don't have any kind of traction, I'll move to the next idea (can always go back to it later though)

My “From scratch”

It's easy to say "I start from scratch" but everyone has a different "scratch". I probably starts with more advantages than lots of people, so I wanted to give my current “scratch” for full disclosure:

🏠 Personal situation

I'm 25, I have no home, and own no stuff except what fits in my luggage. I can fully focus on work and I also have no debt (been very careful with that). I'm currently living in Indonesia to limit my cost of living.

🧑‍🎓 Education & jobs:

I dropped after highschool and never had a real job.
The last thing close from a work experience I had is a summer job I had 6 years ago in a bank. I resigned after 3 days because the manager sucked (then I swore myself I’ll never work for someone else ever again)

⚗️ Skills

I have 5 years of experience in eCommerce behind me, including logistic, advertising, manufacturing, team management and customer service. It's useless to bootstrap a SaaS, but can be useful to scale one.

I learned to code in May (here is how I learned), however, I’m not a dev and my code probably sucks, I learn just enough to do what I need to do.

One other thing to mention is that I'm a very fast learner. I'd say that's my #1 strength.

💸 Money:

As I'm writing this, I have around $60 of total income per month (I stopped with my freelance client in September and had no back-up).

Fortunately, I have enough savings to live decently for at least a year in Bali, which allows me to work full time on my projects. But the clock is still ticking ⏰

🤝 Network & Audience:

In one year at the same gym, I only talked only once to someone else. That should give you an idea of how introverted I am. I'm not a people person at all, but that's something I'll have to work on.

I have 25 follower on Twitter and a few contacts from my previous freelance gigs, but I think that's pretty much it for my network.

📦 Projects:

Other than the 20-ish eCommerce projects who failed and are now dead and buried, I'm now working on an app that can handle repetitive customer support questions using A.I ($0 MRR atm).

I also have an app to write blogs posts quickly (using A.I) with $28 MRR, but I don't plan to promote it, as there are hundreds of apps doing the same already.

So, as you can see I’m not fully starting from scratch, I have some "advantages", and I thought it was important to mention it.

Dude, that's boring

Yes, it's going to be boring.

I'd say 80% of the videos are probably going to be me being stuck. So far in my 5 years, I felt stuck 80% of the time. That's the reality of entrepreneurship I think? Being confused while slowly building our way out of the maze.

That's alwo why I want to limit the videos to 1:30 max, gonna be boring otherwise.

That's pretty much it. If I haven't bored you to death already, you can check the videos at the beginning of the article!

Also, feel free to send me feedback about anything I can improve. From the content to the tone of voice, feel free to share anything you want!